Revitalizing Online Learning in Childbirth Education

A global childbirth education company that offers classes for parents and trainings for perinatal professionals had launched an online course previously and it needed an upgrade.

1. Increase sales of the newest online course through updated instructional and graphic design, as well as sunsetting the older courses after launch.
2. Reduce the time a learner is in the course by updating existing media into micro-learning type lesson pages.
3. Improve learner engagement in the course by turning customers and providers into advocates and influencers of the brand.

A phased approach was used in this project. A thorough data, course, and needs analysis review was performed with a report for recommendations to move forward. The new course architecture was agreed upon, videos trimmed and edited for length, copy rewritten for accessibility, graphics created to complement the new design, and learner engagement activities designed to for better retention.

It was discovered through initial analysis that the client would be migrating to a new learning platform in the future. It was initially proposed to use the tools within the current platform to update the course. In order to be more mobile-responsive without the use of a mobile app, Tara recommended moving course development to SCORM files in Articulate Rise. This also saved the client future expenses by being able to quickly migrate SCORM files to a new platform when it is ready versus recreating a whole new course.