Revitalizing Online Learning in Childbirth Education
Background
A global childbirth education company that offers in-person trainings for perinatal professionals had launched an online course previously and it needed an upgrade to be more mobile-responsive, accessible, and easier to translate for the global market.
Objectives
- Increase sales of the newest online course through updated instructional and graphic design, as well as sunsetting the older courses after launch.
- Reduce the time a learner is in the course by updating existing media into micro-learning type lesson pages.
- Improve learner engagement in the course by turning customers and providers into advocates and influencers of the brand.
Approach
It was discovered through initial analysis that the client would be migrating to a new learning platform in the future. It was initially proposed to use the tools within the current platform to update the course. In order to be more mobile-responsive without the use of a mobile app, Tara recommended moving course development to SCORM files in Articulate Rise. This also saved the client future expenses by being able to quickly migrate SCORM files to a new platform when it is ready versus recreating a whole new course.
A phased approach was used in this project. A thorough data, course, and needs analysis review was performed with a report for recommendations to move forward. The new course architecture was agreed upon, videos trimmed and edited for length, copy rewritten for accessibility, graphics created to complement the new design, and learner engagement activities designed to for better retention.
Results
- Exceeded primary sales goals by over 200% in the first 2 weeks of online public sales.
- Mobile-responsive course ready for global translation to expand market share.
- Enabled a more accessible entry point for a larger community to learn and apply their knowledge right away.